HOW TO DESIGN A STRONG BUSINESS MODEL
Abstract: Disruption has become a buzzword in recent years but is often confused with technological acceleration or innovation. Modern societies are the result of countless changes that happened in the past. Our behaviour and how we perceive others change with the emergence of new products, services, and know-hows. And yet, we understand so few about the underlying concepts supporting these changes. By following this seminar, students will learn how to define and differentiate concepts surrounding innovation, digital disruption, and technological advances. They will understand the relationship between innovation and new business models and learn how to design a strong business model. Students will later have the opportunity to apply their new understanding of innovation to a real-case scenario which will be the final deliverable of this class.
Speaker: Alicia K/BIDI
Affiliation: Innovation Research Fellow, Dipartimento di Informatica, La Sapienza Università.
Registration: Students are not required to register for this event.
Rercording: Students can access the video recording of the event following this link.