AN INTRODUCTION TO INNOVATION AND NEW BUSINESS MODELS
Abstract: In today’s fast-paced business world, success isn’t guaranteed. Many companies fail not because their products are poor, but because their business models were either poorly planned from the start or couldn’t adapt to changing market conditions. Data shows that, in the U.S.A, 42% of start-ups fail due to a lack of market need, and 29% fail because their business models are unsustainable (CB Insights, 2021).
This seminar will explore the most common—and often avoidable—mistakes companies make when designing their business models and provide actionable steps to avoid them. Drawing lessons from high-profile business failures like Beepi, Juicero, and the Color App, participants will gain a deep understanding of what goes wrong when a business model either fails to meet market demands from the start or struggles to adapt as those demands shift.
Participants will explore key elements of the Business Model Canvas and learn how to assess their own business models by focusing on delivering value to customers. Through real-world case studies, they will gain insights into common mistakes and how to avoid them. By the end of the seminar, participants will have a clearer understanding of how to align their business models with market needs and customer expectations.
Speaker: Alicia K/bidi graduated from ESSEC Business School with a specialisation in Innovation and New Business Models. As Assistant Project Manager in the innovation department of BNP Paribas, she has worked for two years on innovating from within an incumbent firm. As part of various companies' Marketing & Communication teams, she has also participated in the launch of multiple products, including video games and banking/insurance products and services. Since 2020, she has been part of the IT department of Sapienza Università di Roma, helping researchers to assess the business potential and the feasibility of their ideas. Additionally, she has participated in several international projects that apply innovation to real-world use cases, such as the Horizon 2020 European project Gen4Olive.
Affiliation: Department of Informatics, Sapienza University of Rome.
Registration: Students are not required to register for this event.